Blog

Ecommerce CDP Showdown 2026: Finding the Right Customer Data Platform for Your Store

Dec 07, 2025

Choosing the right Customer Data Platform (CDP) has become one of the most important decisions for ecommerce store owners and managers. As customer acquisition costs rise and margins tighten, a CDP promises clarity: a single source of truth about…

Why I Built OceanaCDP After 14 Years in Digital Marketing

Nov 30, 2025

Most ecommerce founders today struggle to find a marketing tool actually built by someone who understands how ecommerce works in real life. After 14 years in digital marketing, working with Shopif…

I Just Launched My Store on Shopify, Now What?

Jan 25, 2025

Congratulations on launching your Shopify store! Taking the leap into the world of e-commerce is a thrilling experience, but it can also feel a bit overwhelming. You've built your online store, but now the real journey begins: attracting cust…

Email Marketing Metrics That Shopify Store Owners Should Master

Jan 25, 2025

The “De Beers: A Diamond is Forever” Campaign

Jan 24, 2025

In the 1930s, diamond sales were …

How to Master Shopify Conversion Rate Optimization: Use These Strategies for Success

Jan 23, 2025

Conversion rate optimization (CRO) is the art and science of enhancing your online store to persuade more visitors to take a desired action. This "conversion" typically involves making a purchase, but it can also encompass signing up fo…

The "Apple: Think Different" Campaign – Inspiring Innovation

Jan 18, 2025

In 1997, Apple was struggling to regain its foot…

6 Powerful ChatGPT Tasks to Boost Your Shopify Store’s Success

Jan 17, 2025

Just launched a few days ago, ChatGPT Tasks is already transforming the way Shopify store owners and marketing managers approach their daily challenges. Yet, many haven’t fully realized its immense potential.

This innovative featu…

Coca-Cola’s “Share a Coke” Campaign: A Marketing Masterpiece

Jan 17, 2025

What if a simple bottle of soda could spark a global move…

How to Attract More Visitors (and Sales) to Your Shopify Store in 2025

Jan 13, 2025

It's January 2025, and the world of online marketing has changed dramatically over the last couple of years. If you run a Shopify store, you've likely noticed big shifts in how customers discover products, research brands, and ultimately …

5 Key Metrics Every Shopify Store Owner Should Track for Success

Jan 07, 2025

In the competitive world of eCommerce, relying on gut instincts alone is no longer enough. To thrive, Shopify store owners must embrace data-driven decision-making. By tracking and analyzing key performance metrics, you can uncover valuable insig…

New Features - Founder's Update 12-13-2024

Dec 20, 2024

December 13th, 2024 Update:

New feature: You can now segment your customers very precisely by state, income level, and traffic source. Play with the filters and find your most valuable segment with highest Customer Lifetime Value or Ave…